our capabilities

“So what does an “Internet Marketing Consultant” do exactly?” … a question often posed by business people I meet at networking events. To put it succinctly, my job is to help organizations make the transition from traditional ways of marketing themselves (print, tv, radio, etc.), to more progressive and effective means using the Internet.

As simple as that sounds, it can take on many different aspects as companies, large and small, struggle with a digital landscape that changes so quickly. Whether it’s re-designing a website, setting up a PPC Search Engine marketing plan or building an effective opt-in e-mail marketing plan, everything we do is always part of an overall digital marketing strategy.

Digital Consulting

Before one line of code is written or any media has been purchased, an effective plan must be in place to insure that objectives will not only be met, but surpassed. At Digital Autonomy we realize that a proper digital strategy, while essential, is only one piece of an organization’s overall business and operations plan.

Information Architecture

How many times have you been viewing a website and unable to find the information you are looking for, or worse, you suddenly find yourself lost within the site because the navigation isn’t intuitive? Before we start applying any designs we start with site maps, wireframes and copy decks and if there are databases involved we map out how data will be passed back and forth.

Website Design & Development

Whether it’s a straight-forward site, or a more complex project featuring a content management system (CMS) our team of designers and developers build sites using only industry best practices. From fresh, cool designs and interfaces, to unique ways of presenting information our ADDY award-winning designers are some of the best in the industry.

E-mail Marketing & Communications

Companies and organizations often get so caught up in acquiring new clients and members that they forget that the easiest way to drive revenue is to communicate effectively with their existing constituency. Digital Autonomy executes opt-in e-mail campaigns effectively and efficiently, staying within the bounds of CAN-SPAM compliancy. From subscriber list clean-up and segmentation to designing HTML templates that have proven results, our team is able to plan, design and implement a successful campaign on your behalf.

Search Engine Marketing & Online Banner Ads

Build it and they will come... not so much. You can build the greatest website in the world, however it’s useless if no one can find it using the Internet’s search engines such as Google, Bing and Yahoo. Digital Autonomy specializes in driving traffic to websites and landing pages using Pay-per-click search engine advertising and online display ads strategically placed throughout a network of websites targeted toward your demographic.

Logo & Brand Development

“oh, and we also need a logo”… We try to move this request to the front of the conversation when possible. It’s not just choosing an icon, some colors and a font that makes a strong identity for a company; there is a significant amount of thought that goes into building a mark that will speak to how an organization wants to position itself.